Let’s be honest photography can stand on its legs without models.

This is not honest, this is a absolutely bonkers. What do you propose? Only having scenery and animal pictures?

Or should the photographer pose on their own? Maybe get some random people to do it? Guess what, what they are doing is modeling. That’s just reinventing modeling in a roundabout way.

The way you question fashion illustrates how all this matter is deeply subjective. Why do people pay money to Mr. Versace? Because they want to look good and they are convinced by his brand’s sense of style. Does it seem excessive? To me it does. I don’t see the appeal and it’s way too expensive for me. But I do appreciate the style some other brands offer, or even what people cobble and sew together on their own.

Is there no art that you appreciate, and couldn’t it similarly be judge in such a manner? I play a lot of games. They bring me a lot of fun and occasional thoughtful insights. One might say I’m just wasting time pressing buttons on something that is fake. It wouldn’t be an invalid observation but it would gloss over the value that I see in them.

Even getting back to influencers, as fake and greedy some might be, the value they add is not all that different than the value any art adds: the value which the audience sees in them. For any influencer to succeed, there must be many people following them. You can judge their taste but it is worth something for them.

But lets also put in perspective that influencers aren’t all millionaire grifters. Some of them are small creators who cultivate an audience with a fun performance and interesting opinions which people enjoy. It’s like celebrity culture, but immensely more accessible. If they are gone, and we are back to only having Hollywood worship, would that really be better?