As somebody who is very deeply integrated with ad integrations that include the ones listed in the article—AdWords and AdMob—there are no insights provided to me as an advertiser or any other bidder regarding individual data. Perhaps the EFF would like to research this topic in some more detail.

There is simply no data for me to obtain, no insights for me to dig into, no aggregated collections for me to unpack, no anonymized groups for me to attempt to drill into. With honest sincerity, I just don’t know what the EFF is trying to accomplish with that article. I genuinely feel that this article is taking a native approach to the creative use of “sale” and undermines their credibility.

If an advertiser like me can’t obtain this data that’s supposedly for sale, then where is it being sold? We instead begin to navigate down a path regarding the choice of the user: do you prefer personalized ads or non-personalized ads? If you have chosen for personalized ads, then it will be Google and Google alone that will bucket you into groups to perform bidding towards interests that you group into.

Then coming back to the original question: where exactly does Google sell your data?