The European Union’s new Digital Markets Act (DMA) is a complex, many-legged beast, but at root, it is a regulation that aims to make it easier for the public to control the technology they use and rely on. One DMA rule forces the powerful “gatekeeper” tech companies to allow third-party app stores...
I can’t speak for Apple, but every company I’ve worked for has split their region reporting as soon as one of the traditionally smaller regions gets big enough
It creates hype and a boost to their stock price