I’m considering a business plan for people getting in to self-hosting. Essentially I sell you a Mikrotik router and a refurbished tiny x86 server. The idea is that the router plugs in to your home internet and the server into the router. Between the two they get the server able to handle incoming requests so that you can host services on the box and address them from the broader Internet.
The hypothesis is that $150 of equipment to avoid dozens of hours of software configuration is a worthwhile trade for some customers. I realize some people want to learn particular technologies and this is a bad fit for them. I think there are people out there that want the benefit of self-hosting, and may find it worth it to buy “self-hosting in a box”.
What do you think? Would this be a useful product for some people?
My current thinking is the margin on the hardware would be intentionally low, essentially the cost of the hardware %+10 for configuring it a bit, installing NixOS, etc.
The business would survive on support and hosted services. Something like $20/month which gets you access to support to answer questions, help configure applications, troubleshoot issues, etc. Possibly rolling upgrades of your installed software on your behalf. Alerts on urgent security vulnerabilities. Could also handle tricky things like custom DNS (email servers, certificates) and off-site backups. I’m not totally sure what all would be included, but the goal is to make money while providing value, not build a garden or rent-seek.
$20 per month would be enough to discourage me. It’s another relatively costly computer-related subscription and I already feel like I’m losing a battle to keep those minimal. There would have to be some very clear benefits for that price.
Agreed, it would need to be very clear, and additionally we’d need to plan that a certain percentage of customers would grow out of a basic support offering, either by becoming experts or by growing their install size and complexity.
Understandable. Is there a price you think would be reasonable? What would you want for that price?
So the problem with thin margins on the hardware side is what’s stopping a user from just installing their own OS once they figure out they can do the same thing you’re doing on the same hardware?
Nothing stops them, but that’d be fine. If they buy the hardware they should be able to do what they want with it.