Snapchat is reserving the right to put its users’ faces in ads, according to terms of service related to its “My Selfie” tool (formerly “AI Selfies”), which allows users and their friends to create AI-generated images trained on their selfies.

Users have the option to opt out of this by toggling off a “feature” in the app called “See My Selfie in Ads,” but according to 404 Media’s testing this feature is on by default.