Discovered this from a 404media piece: https://www.404media.co/ai-powered-buzzfeed-ads-suggest-you-buy-hat-of-man-who-died-by-suicide/

Turn image & video content into instant shopping experiences. Contextual discovery and commerce media for brands and content platforms.

The hallucinations will probably be funny, the general product I think is going to make the web a hell of a lot less fun.