Consumers are paying more than ever for streaming TV each month and analysts say there’s no reason for the companies to stop raising prices::Finding new subscribers in a saturated streaming video market isn’t easy. And with legacy media companies desperate to recoup revenue declines in their linear TV businesses, the cost of your monthly plan is likely to keep rising.
Sorry mate this is not some special fight club logic. It’s not even really accounting or economics logic, it’s just kinda common sense.
What price should I sell my lemonade for? I’ll have more customers if I sell it cheaper…
The part which seems lost on most commenters is that these companies have huge and very sophisticated market research campaigns. They can predict with great accuracy how their demographics will respond.