They can’t exactly afford to go higher than the round 10 we have a month. It will cost them a lot of customers just from the sheer inconvenience caused by the change in gift cards.
This effect would happen even at just 1 cent above the convenient pricing. That means if they increase the price, they have to make up for the immediate loss of “convenience users” which means higher price again which leads to an exponential spiral.
We are more likely to see ads being forced into Spotify premium.
They can’t exactly afford to go higher than the round 10 we have a month. It will cost them a lot of customers just from the sheer inconvenience caused by the change in gift cards.
This effect would happen even at just 1 cent above the convenient pricing. That means if they increase the price, they have to make up for the immediate loss of “convenience users” which means higher price again which leads to an exponential spiral.
We are more likely to see ads being forced into Spotify premium.
Given the recent successes of other streaming platforms integrating ads into previously ad free levels, I think you’re right.