Instagram is profiting from several ads that invite people to create nonconsensual nude images with AI image generation apps, once again showing that some of the most harmful applications of AI tools are not hidden on the dark corners of the internet, but are actively promoted to users by social media companies unable or unwilling to enforce their policies about who can buy ads on their platforms.
While parent company Meta’s Ad Library, which archives ads on its platforms, who paid for them, and where and when they were posted, shows that the company has taken down several of these ads previously, many ads that explicitly invited users to create nudes and some ad buyers were up until I reached out to Meta for comment. Some of these ads were for the best known nonconsensual “undress” or “nudify” services on the internet.
I’m not arguing whether people should or should not have control over whether others can produce a nude (or lewd) likeness or perpetuate false scandal, only that this technology doesn’t change the equation. People have been accused of debauchery and scorned long before the invention of the camera, let alone digital editing.
Julia the Elder was portrayed (poorly, mind you) in sexual congress on Roman graffiti. Marie Antoinette was accused of a number of debauched sexual acts she didn’t fully comprehend. Marie Antoinette actually had an uninteresting sex life. It was accusations of The German Vice (id est lesbianism) that were the most believable and quickened her path to the guillotine.
The movie, The Contender (2000) addresses the issue with happenstance evidence. A woman politician was caught on video inflagrante delicto at a frat party in her college years just as she was about to be appointed as a replacement Vice President.
Law enforcement still regards sexts between underage teens as child porn, and our legal system will gladly incarcerate those teens for the crime of expressing their intimacy to their lovers. (Maine, I believe, is the sole exception, having finally passed laws to let teens use picture messaging to court each other.) So when it comes to the intersection of human sexuality and technology, so far we suck at navigating it.
To be fair, when it comes to human sexuality at all, US society sucks at navigating it. We still don’t discuss consent in grade school. I can’t speak for anywhere else in the world, though I’ve not heard much good news.
The conversation about revenge porn (which has been made illegal without the consent of all participants in the US) appears to inform how society regards explicit content of private citizens. I can’t speak to paparazzi content. Law hasn’t quite caught up with Photoshop, let alone deepfakes and content made with generative AI systems.
But my point was, public life, whether in media, political, athletic or otherwise, is competitive and involves rivalries that get dirty. Again, if we, as a species actually had the capacity for reason, we would be able to choose our cause célèbre with rationality, and not judge someone because some teenager prompted a genAI platform to create a convincing scandalous video.
I think we should be above that, as a society, but we aren’t. My point was that I don’t fully understand the mechanism by which our society holds contempt for others due to circumstances outside their control, a social behavior I find more abhorrent than using tech to create a fictional image of someone in the buff for private use.
Sadly, fictitious explicit media can be as effective as a character assassination tool as the real thing. I think it should be otherwise. I think we should be better than that, but we’re not. I am, consequently frustrated and disappointed with my society and my species. And while I think we’re going to need to be more mature about it, I’ve opined this since high school in the 1980s and things have only gotten worse.
At the same time, it’s like the FGC-9, the tech cannot be contained any than we can stop software piracy with DRM. Nor can we trust the community at large to use it responsibly. So yes, you can expect explicit media of colleagues to fly much the way accusations of child sexual assault flew in the 1990s (often without evidence in middle and upper management. It didn’t matter.) And we may navigate it pretty much the same way, with the same high rate of career casualties.