Like a built in brand dashboard where brands can monitor keywords for their brand and their competitors? And then deploy their sanctioned set of accounts to reply and make strategic product recommendations?

Sounds like something that must already exist. But it would have been killed or hampered by API changes… so now Spez has a chance to bring it in-house.

They will just call it brand image management. And claim that there are so many negative users online that this is the only way to fight misinformation about their brand.

Or something. It’s all so tiring.