If you look at the circuit diagram in their documentation linked from that article, that thing doesn’t even support USB-PD or even just the USB 1.0 device side of the negotiation to increase the current limit from the default (150mA in USB 3) to high (900mA in USB 3). It will look like it works fine if you connect it to a dumb USB power supply (because those thing don’t really do any USB protocol stuff, just dumbly supply power over USB connectors up to the power source’s limit) but if you connect it to, say, a PC USB port (which does implement the USB host side of the USB protocol), your circuit on the breadboard that worked fine when using a dumb USB power supply with that breadboard adaptor might not work because the current it needs exceeds that default 150mA limit for devices that haven’t done USB negotiation (worse if it’s a USB 2.0 port, as the limit is lower for those)
This thing is basically the same as the chinese power breadboard adaptors you can get in places like Aliexpress, but with a USB-C connector instead of a Type-A, micro-USB or mini-USB one, plus its better designed (it has a proper Buck Converter instead of a cheap Votage Regulator, plus better power supply filtering and a polyfuse to protect it and the host from current overdraws).
The headline and the article seriously exagerate this “achievement”.
Whilst I agree with you in everthing but the first 2 words of your post, I think this is yet another “look at this cool gadget” post that overhypes something, and that is a kind of spam we get a bit of around here, even if nowhere near the levels of the Elon crap or even just US politics.
This is especially frustratingfor people who, like me, looked at the diagram they link from their article and found out it’s pretty much the same as a run of the mill breadboard power adaptor with a USB-C connector and a slightly better design than the cheap chinese ones, rather than something trully supporting USB-PD (this thing doesn’t even support the basic USB 1.0 negotiation needed to get more than 150mA when connecting to a proper USB host).
That the article then mentions a “crowdfunding campaign” for something that a junior EE can design with a bit of datasheet digging, carries a bit of a stink of a cash-grab, so seeing it as spam is understandable.