While this is indeed sad, the brand was purchased by Future PLC in 2018, a huge and insanely profit-oriented publisher with brands like TechRadar, Tomshardware, iMore, WindowsCentral, AndroidCentral and many more under their roof, on tech alone. Anandtech was way too niche to be as profitable as Future had hoped, so it’s a miracle they kept them for six years.
So, what’s next? I’m pretty sure Future will still keep the rights to the Anandtech brand, but the people who wrote for them are free to pursue their own ventures now, without pressure from big money publishers.
This has precedent, albeit in a slightly different sphere. When The Escapist fired their editor in chief, everybody else left with him to start Second Wind, and so far, they seem to do just fine. There is hope!
While this is indeed sad, the brand was purchased by Future PLC in 2018, a huge and insanely profit-oriented publisher with brands like TechRadar, Tomshardware, iMore, WindowsCentral, AndroidCentral and many more under their roof, on tech alone. Anandtech was way too niche to be as profitable as Future had hoped, so it’s a miracle they kept them for six years. So, what’s next? I’m pretty sure Future will still keep the rights to the Anandtech brand, but the people who wrote for them are free to pursue their own ventures now, without pressure from big money publishers. This has precedent, albeit in a slightly different sphere. When The Escapist fired their editor in chief, everybody else left with him to start Second Wind, and so far, they seem to do just fine. There is hope!