I think they are very mistaken about the options requiring a subscription and their price. Most of the options you could get a subscription for also are available as a one time purchase… the same way they were in the past. Heating and air conditioning aren’t among those options, they come standard in every car.
BMW did drop the subscription for heated seats after backlash. That one was stupid. The other options I’m a little torn on. There are costs associated with developing the software used for most of the options like driving assistance. I have no problem paying for that development, and the subscription lets me try it for a month to see if it’s worth it. As long as there is the ability to outright buy the option instead of locking into a perpetual subscription I’m chill with it. I also hope that once unlocked, the option is still available when resold. This part I’m not so sure about, but mine seemed to maintain the options purchased by the original owner.
It’s not a super recent article, but a list of options and pricing is available at the bottom of this page: https://www.kbb.com/car-news/bmw-quietly-launches-in-car-subscriptions-in-u-s/
I’m waiting for the price on used i5s to drop a bit before I trade my car in for one. Since they’re only a year old, they’re still super pricy. i4 is a bit small for me if I have people in the back.
The 530e is pretty perfect for me in the meantime. Only 20 mile range on full electric, but that works pretty perfectly for me since I can charge at home and at work. On longer trips I can still burn dinosaurs, but I only fill the tank up a few times per year. I think I’ve put gas in it 6 times this year, and that includes a couple ~3 hour trips.
I’ve thought about Tesla, but there’s so much I don’t like about them.